Package Design
The task was to create a fictitious company and design bag for popcorn using 3 spot colors. Research and brainstorming lead to the flavors of cacao (chocolate) and chile. I wanted to make something that was global so Pop Around the World was created. The challenge was using limited colors (three spot) to make many colors. I experimented using transparencies with color studies to see what overprinting would do. The technique resulted in a rich chocolate brown and chili red, which was the perfect combination. I then applied patterns with a Mexican motif to tie everything together and create a brand that had real life appeal.
