Package DesignÂ
Just Sit! is a fictitious furniture store based in Las Vegas, NV. The task was to create a complete brand identity for this company. In doing research, I came across the egg chair and chose to fill it with hand lettering. The challenge was making the text readable when conformed to that unique shape. After experimentin, I found the right spacing between between the characters while still looking like an egg chair. I love mixing modern photos with the retro logo. The color palette began with blue for loyalty and green for growth for the main logo. Then added some pops of color for ads and the annual report, making an overall cohesive brand. The end result- high end modern and cohesive brand identity.
