Branding
Alf Senior Services is a Florida based company that helps assisted living centers by providing education and assistance in complying with regulatory certifications.
I was approached by the owner of the company to refresh the logo and provide brand guidance. We started with her existing logo and palette, which consisted of a single stock photograph of a tree and a variety of green hues. I then took this material as inspiration and created a new brand identity that conveys a sense of comfort, care, trust, and loyalty.
I was approached by the owner of the company to refresh the logo and provide brand guidance. We started with her existing logo and palette, which consisted of a single stock photograph of a tree and a variety of green hues. I then took this material as inspiration and created a new brand identity that conveys a sense of comfort, care, trust, and loyalty.
